Each year Target accumulates millions worth of excess, unsold, and returned merchandise. The team’s task was to research and ideate new ways to sell “salvage” inventory and keep it out of landfills.
HaulPass was an experiment to test the idea of a new online discount seller. It was designed as a playful, “get it before it ’s gone” experience, featuring daily product drops and steep discounts on a wide array of Target products. I was the sole designer responsible for the complete experience.