Work

About

Made to Matter

I was part the Target Creative team tasked with creating and implementing a national brand campaign for Made to Matter, including print, radio, video, web banners, and Target.com placements.

Logo exploration - I started the project with a brief investigation into logo alternatives that reflected fresh, natural ingredients

Mood board development - gathering existing images helps to determine a look and feel for the campaign

Early banner exploration - based on the mood board, I explored a visual style for digital banner adds

Early banner exploration - based on the mood board, I explored a visual style for digital banner adds

Final banners - utilizing the illustrator and artist Geoff McFetridge. Black and white illustrations allow the brand mark, and the products to be the visual hero of each ad

Creative Direction Eric Vermilyea

Design Phillip Clark, Sara Lintner, Jake Gardner

Writing Anna Zahler

Original illustrations by Geoff McFetridge

© Jacob Gardner 2026