On the Rise
In the past, shoppers discovered trends by coming into a Target store, but today trends come and go every week on TikTok and Instagram.
On the Rise is a concept that connects the in store shopping experience with the viral nature of trends on social. It recognizes that how shoppers discover new trends has changed, and helps Target to not be left behind.
VISUAL DESIGN:
Screens developed for a user journey where a shopper encounters new trends on the Target app, learns more about the trend, and browses items within the trend.
PROTOTYPE DESIGN:
In this demo, a user browsing TikTok notices a post from Target about “East-West handbags” and clicks through to a special section of the Target app called On-the-Rise.
Project Leads Samantha Papadakis, Sona Patadia-Rao
Creative Direction and Design Jake Gardner
© Jacob Gardner 2026
